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32/A-NUWSP/September/2023

Pada tahun 2022 melalui program National Urban Water Supply Project (NUWSP), Kabupaten Ciamis mendapatkan bantuan Stimulan untuk Optimalisasi Sistem Penyediaan Air Minum (SPAM) Ciamis, yang meliputi tiga kecamatan, yaitu Kecamatan Baregbeg, Ciamis, dan Cijeungjing. Lingkup kegiatan NUWSP di Kabupaten Ciamis meliputi: (a) pengadaan dan pemasangan pipa High Density Poly Ethylene (HDPE) untuk jaringan distribusi utama (JDU); (b) pengadaan dan pemasangan meter induk distribusi (electromagnetic flowmeter) dan data logger; (c) pengadaan dan pemasangan aksesoris pipa; serta (d) pengadaan dan pemasangan jembatan pipa.

Gambar 1. (a) Pipa HDPE serta (b) electromagnetic flowmeter dan data logger untuk optimalisasi SPAM Ciamis

Pekerjaan fisik NUWSP di Kabupaten Ciamis dimulai sejak 21 Mei 2022 dan telah selesai pada 31 Maret 2023. Setelah dibangun, infrastruktur penyediaan air minum tersebut akan didukung keberfungsiannya dengan Sambungan Rumah (SR), yang merupakan salah satu outcome program NUWSP. Saat ini, program NUWSP di Kabupaten Ciamis berada dalam tahap pemenuhan target SR, sesuai dengan komitmen Pemerintah Kabupaten Ciamis dalam Nota Kesepakatan bersama Direktur Jenderal Cipta Karya, Kementerian PUPR. Melalui program NUWSP, Pemerintah Kabupaten Ciamis berkomitmen untuk mengembangkan cakupan layanan air minum dengan menambah 4.189 SR hingga tahun 2024. Untuk memenuhi target tersebut, Pemerintah Kabupaten Ciamis melalui Perumda Air Minum Tirta Galuh melakukan beberapa strategi yang meliputi: (a) pemberlakuan tarif promo pemasangan SR dan (b) sosialisasi kepada masyarakat.

Pemberlakuan Tarif Promo Pemasangan SR

Perumda Air Minum Tirta Galuh memberlakukan tarif promo untuk menjaring minat masyarakat dalam pemasangan SR di lingkungan SPAM Ciamis. Masyarakat mendapatkan pemotongan tarif pemasangan SR yang semula sebesar Rp 1.400.000 menjadi sebesar Rp 750.000. Kebijakan ini sesuai dengan Surat Keputusan (SK) Direktur Perumda Air Minum Tirta Galuh 22/kpts/PERUMDA/Cms-/X/2022 yang mulai diberlakukan pada 15 Oktober 2022. Sebagai media informasi kepada masyarakat terkait promo tersebut, Perumda Air Minum Tirta Galuh memasang banner di 10 titik keramaian, menyebarkan brosur, serta membuat unggahan di media sosial.

Gambar 2. Penyebaran informasi tarif promo pemasangan SR melalui (a) pemasangan banner; (b) penyebaran brosur; dan (c) unggahan di media sosial

Sosialisasi kepada Masyarakat

Perumda Air Minum Tirta Galuh melakukan beragam jenis sosialisasi kepada masyarakat di lingkup program NUWSP Kabupaten Ciamis. Kegiatan yang dilakukan terdiri dari sosialisasi door to door, pembukaan stand di ruang publik, serta kerja sama dengan instansi lain. Sosialisasi door to door merupakan langkah awal yang dilakukan oleh Perumda Air Minum Tirta Galuh untuk mengenalkan program NUWSP. Harapannya, apabila masyarakat sudah mengenal program NUWSP, masyarakat dapat berminat untuk memasang SR karena program NUWSP dapat memfasilitasi perbaikan pelayanan air minum di beberapa wilayah yang semula belum optimal. Perumda Air Minum Tirta Galuh juga melakukan pembukaan stand di ruang publik untuk menginformasikan seputar tarif promo pemasangan SR. Pembukaan stand dilakukan pada beberapa kegiatan seperti car free day (CFD) di Lapangan Sirkuit BMX Ciamis dan Taman Lokasana Ciamis serta kegiatan Ciamis Creative Festival di Ciamis Islamic Center. Kegiatan sosialisasi juga dilakukan dengan kerja sama antara Perumda Air Minum Tirta Galuh, Dinas Kesehatan, serta Dinas Perumahan Rakyat, Kawasan Permukiman, dan Lingkungan Hidup (DPRKPLH) Kabupaten Ciamis. Sosialisasi dilakukan kepada masyarakat untuk mengedukasi terkait pentingnya air dengan kualitas yang baik bagi keberlangsungan hidup manusia.

Gambar 3. Kegiatan sosialisasi melalui (a) kerja sama dengan instansi lain dan (b) pembukaan stand di ruang publik

Itulah beberapa strategi yang dilakukan oleh Perumda Air Minum Tirta Galuh dalam pemenuhan target pemasangan Sambungan Rumah (SR) NUWSP di Kabupaten Ciamis. Strategi ini memberikan pengaruh yang baik terhadap pengembangan cakupan layanan di SPAM Ciamis, salah satu contohnya yaitu pada pemberlakuan tarif promo. Pemberlakuan tarif promo ternyata dapat meningkatkan laju pertumbuhan pelanggan. Pada tahun 2022, rata-rata laju pertumbuhan pelanggan saat kondisi normal (tanpa tarif promo) yaitu sebesar 22 SR/bulan. Di akhir tahun, angka ini perlahan meningkat hingga mencapai 92 SR/bulan ketika tarif promo mulai diberlakukan pada 24 Oktober – 25 Desember 2022. Selain pemberlakuan tarif promo, pembukaan stand di ruang publik juga memberikan dampak positif. Selama kegiatan Ciamis Creative Festival misalnya, Perumda Air Minum Tirta Galuh memberikan souvenir serta voucher pembayaran tagihan air sebesar Rp 50.000 bagi para calon pelanggan yang telah melakukan registrasi. Dampaknya, minat masyarakat untuk memasang SR meningkat, terutama pada periode berlangsungnya stand di acara Ciamis Creative Festival.

Gambar 4. Flyer untuk menarik minat masyarakat selama pembukaan stand berlangsung

Semoga dengan diterapkannya strategi tersebut secara konsisten, target pemasangan Sambungan Rumah (SR) NUWSP di Kabupaten Ciamis dapat terpenuhi sehingga program NUWSP dapat segera dirasakan manfaatnya secara luas oleh masyarakat.

Sumber:

1. Dokumentasi NUWSP.

2. Dokumentasi Perumda Air Minum Tirta Galuh Kabupaten Ciamis.

Ditulis oleh:

Dwi Septiani Indrawanti

Gigih Perkasa

Deviana Matudilifa Yusuf

The Strategy of Tirta Galuh Drinking Water Perumda in Meeting NUWSP Household Connection (SR) Targets in Ciamis Regency

Ciamis Regency received a Seed Grant for Optimizing the Ciamis Drinking Water Supply System (SPAM) in 2022 through the National Urban Water Supply Project (NUWSP), which encompasses three subdistricts, namely Baregbeg, Ciamis, and Cijeungjing. In Ciamis Regency, NUWSP activities include: (a) procurement and installation of HDPE pipes for the main distribution network (JDU); (b) procurement and installation of main distribution water meters (electromagnetic flowmeters) and data loggers; (c) procurement and installation of pipe accessories; and (d) procurement and installation of pipe bridges.

Figure 1. (a) HDPE pipe and (b) electromagnetic flowmeter and data logger for optimizing Ciamis SPAM

Construction work of the NUWSP program in Ciamis Regency began on May 21, 2022, and was finished on March 31, 2023. Once completed, the drinking water supply infrastructure will be functionally supported by household connection (SR), that is one of the NUWSP program outcomes. Currently, the NUWSP program in Ciamis Regency is nearing completion of the SR target, as stated in the Memorandum of Agreement between the Ciamis Regency Government and the Director General of Human Settlements, Ministry of PUPR. The Ciamis Regency Government has committed to extending the coverage of drinking water services by adding 4.189 SRs through the NUWSP program by 2024. To achieve this goal, the Ciamis Regency Government, through Tirta Galuh Drinking Water Perumda (local government-owned water utility), is employing a number of tactics, including (a) implementing promotional pricing for installing new SRs and (b) socialization to the community.

Implementation of Promotional Pricing for SR Installation

Tirta Galuh Drinking Water Perumda is implementing promotional pricing to entice new customers in the area of Ciamis SPAM to install SR. The SR installation rate, which was initially IDR 1.400.000, was reduced to IDR 750.000. This policy conforms to the Director of Tirta Galuh Drinking Water Perumda's Decree (SK) 22/kpts/PERUMDA/Cms-/X/2022, which went into effect on October 15, 2022. As a means of informing the public about this promotion, Tirta Galuh Drinking Water Perumda displayed banners in ten popular locations, distributed brochures, and made social media posts.

Figure 2. Dissemination of information on SR installation promo rates through (a) banner installation; (b) brochure distribution; and (c) social media post

Socialization to the Community

Tirta Galuh Drinking Water Perumda conducted numerous types of community outreach as part of the Ciamis Regency NUWSP program. The activities included door-to-door outreach, setting up stands in public spaces, and collaboration with other organizations. The first measure taken by Tirta Galuh Drinking Water Perumda to introduce the NUWSP program was door-to-door outreach. If the community is familiar with the NUWSP program, it is hoped that the community will be interested in installing SR because the NUWSP program can facilitate improvements in drinking water services in a number of previously suboptimal areas. Additionally, Tirta Galuh Drinking Water Perumda opened a stand in public spaces to provide promotional pricing information for SR installation. The inauguration of the booth took place at a number of events, including car-free day (CFD) at the Ciamis BMX Circuit Field and Ciamis Lokasana Park as well as Ciamis Creative Festival events at the Ciamis Islamic Centre. In collaboration with Tirta Galuh Drinking Water Perumda, the Health Service, and the Public Housing, Settlement Areas, and Environment Service (DPRKPLH) of Ciamis Regency, socialization activities were also conducted. In that event, the public is educated about the significance of high-quality water to human life.

Figure 3. Socialization activities through (a) collaboration with other agencies and (b) opening stands in public spaces

These are some of the strategies utilized by Tirta Galuh Drinking Water Perumda in order to achieve its goal of installing NUWSP Household Connections (SR) in the Ciamis Regency. This strategy has had a positive impact on Ciamis SPAM's expansion of service coverage, as evidenced by the implementation of promotional pricing. Implementing promotional pricing can increase the rate of customer expansion. In 2022, the average consumer growth rate (excluding promotional rates) was 22 SR per month. At the end of the year, this figure increased gradually until it reached 92 SR/month on 24 October - 25 December 2022, when the promotional pricing went into effect. In addition to employing promotional pricing, establishing stands in public places also had a positive effect. During the activities of the Ciamis Creative Festival, for instance, Tirta Galuh Drinking Water Perumda provided prospective customers with souvenirs and vouchers for water payment totaling IDR 50.000. Consequently, public interest in implementing SR increased, particularly during the Ciamis Creative Festival stand period.

Figure 4. Flyer to attract public interest during the stand opening

Hopefully, by consistently implementing this strategy, the goal of installing NUWSP Household Connections (SR) in Ciamis Regency will be met, and the community will soon reap the benefits of the NUWSP program.

Sources:

1. NUWSP Documentation.

2. Documentation of Tirta Galuh Drinking Water Perumda, Ciamis Regency.

Written by:

Dwi Septiani Indrawanti

Gigih Perkasa

Deviana Matudilifa Yusuf

Translated by:

Lely Lydia Rahmawati

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